Privacy Policy

Last updated: July 13th 2026

This Privacy Policy explains how The White Umbrella (“we”, “us”, “our”) collects, uses, and protects personal data when you visit our website and use our services. We are committed to protecting your privacy and handling your personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Dutch data protection law.

1. Who we are

The White Umbrella is a leadership development and advisory practice established in the Netherlands. For the purposes of the GDPR, we are the data controller responsible for your personal data.

Contact details:
Business name: The White Umbrella
Trade register number: 96223677
Registered address: Lotusbloem 2, 2441KA Nieuwveen
Email: info@thewhiteumbrella.nl
Website: thewhiteumbrella.nl

2. What personal data we collect

We aim to collect as little personal data as possible. Depending on how you interact with us, we may process the following categories of data:

2.1 Data you provide directly

  • Contact details you share when you email us or complete a contact form (such as your name, email address, and the content of your message).
  • Any information you voluntarily provide when engaging our advisory, training, or coaching services.

2.2 Data collected automatically

  • Technical data such as your IP address, browser type, device information, and pages visited, collected through cookies and similar technologies
    (see Section 6).

2.3 Assessment tools (QuickScan and Drielichamen / Three Bodies)

Our website offers interactive self-assessment tools, including the QuickScan and the Drielichamen (Three Bodies) assessment. These tools run locally in your browser. The answers you enter and the results generated are processed on your own device to display your personal results. We do not store, retain, transmit, or receive the answers or results of these assessments on our servers. Once you close or refresh the page, that information is gone unless you save it yourself.

3. How we use your personal data

We use personal data only for legitimate, clearly defined purposes:

  • To respond to your enquiries and communicate with you.
  • To provide, perform, and administer our services.
  • To maintain, secure, and improve our website.
  • To comply with legal and regulatory obligations.
  • With your consent, to send you our newsletter and related updates (see Section 4).

4. Newsletter and marketing communications

We do not currently collect email addresses for marketing purposes. In the future, we may offer a newsletter. If and when we do, we will only send it to you if you have actively subscribed and given your explicit consent. Every newsletter will include a clear and simple way to unsubscribe, and you may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.

5. Legal bases for processing

Under the GDPR, we rely on the following legal bases:

  • Consent — for example, for the future newsletter and for non-essential cookies.
  • Performance of a contract — where processing is necessary to deliver services you have requested.
  • Legitimate interests — such as securing our website and responding to enquiries, provided these interests are not overridden by your rights.
  • Legal obligation — where we are required by law to process or retain certain data.

6. Cookies

Our website uses cookies and similar technologies. Cookies are small text files stored on your device that help the website function and allow us to understand how it is used.

6.1 Types of cookies we use

  • Functional (essential) cookies — necessary for the website and embedded tools to work correctly. These do not require consent.
  • Analytical cookies — used to understand how visitors use our site so we can improve it. Where required, these are only placed with your consent.
  • Third-party / embedded content — our assessment tools may be embedded from a hosting service (such as GitHub Pages). Loading this content may set technical cookies necessary for display; no assessment answers are stored by us.

When you first visit our website, you will be presented with a cookie notice allowing you to accept or refuse non-essential cookies. You can also manage or delete cookies at any time through your browser settings.

7. Sharing your personal data

We do not sell your personal data. We only share personal data where necessary:

  • With service providers who process data on our behalf (such as website hosting or email providers), bound by appropriate data processing agreements.
  • Where required by law, regulation, or valid legal process.

Some of our service providers may process data outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as European Commission Standard Contractual Clauses.

8. How long we keep your data

We retain personal data only for as long as necessary for the purposes for which it was collected, or as required to comply with legal obligations. Enquiry and correspondence data is kept only as long as needed to handle your request and any reasonable follow-up. Assessment tool data is not retained by us at all.

9. How we protect your data

We take appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, and disclosure. While we strive to protect your personal data, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Your rights

Under the GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate or incomplete data.
  • Request erasure of your data (the “right to be forgotten”).
  • Restrict or object to certain processing.
  • Request the transfer of your data (data portability).
  • Withdraw consent at any time, where processing is based on consent.

To exercise any of these rights, please contact us at info@thewhiteumbrella.nl
You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl.

11. Links to other websites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The current version will always be available on our website, with the “Last updated” date reflecting the most recent revision. We encourage you to review it periodically.

13. Contact

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at info@thewhiteumbrella.nl